The Electric Merch Co. in collaboration with Alex Vinash
"A collision of sport and statement."
Polished French Terry loungewear, reimagined as one-of-a-kind wearable art in the unmistakable Alex Vinash style.
Shop the CollectionThe Electric Merch Co. and award-winning designer Alex Vinash have joined forces to bring a new kind of glamour to Hamptons off-duty style, transforming refined French Terry into one-of-a-kind wearable art, now at Vinash's Southampton atelier and boutique.
Cozy essentials, couture detail
Elevated sweatshirts, hoodies, and relaxed essentials are hand-finished in the unmistakable Alex Vinash style. Each piece takes The Electric Merch Co.'s polished French Terry as its canvas, turning off-duty staples into conversation pieces where every detail tells a story.
Make it yours
Personalize select styles with your initials, or collaborate directly with Alex Vinash to create a custom, one-of-a-kind piece. Effortless, expressive, and distinctly personal.
Start a Custom Piece"Electric Merch Co.'s styles have such a refined sensibility, from the fabrication and finish to the way each piece feels on the body. I loved bringing my own point of view to these elevated essentials and creating a collection that feels effortless, expressive, and distinctly personal." Alex Vinash, Designer
The Venezuelan-born designer is celebrated for couture that emphasizes individuality and personalized fit, known for his expressive use of moulage, embellishment, and unexpected detail.
His Southampton atelier is a maximalist destination filled with ribbons, flowers, birds, fish, gems, and found objects that inspire his signature designs.
A Hamptons-based boutique brand and fashion label creating premium elevated loungewear for a polished, sporty aesthetic, specializing in customization that champions the elevated sweatshirt.
Led by founder and creative director Julia Dawson, the label is known for polished French Terry styles that balance comfort, quality, style, and fit.
Discover the collection
Most styles are available exclusively at Alex Vinash's Southampton atelier and boutique. Select limited styles are available online.
