Owner & Chief Brand Curator

Julia channels her electric energy to every project she works on. She brings her life-long passions for Art, Fashion, Rock ‘n’ Roll and Product Design into every project working with a team of product developments specialists ad leading factories in the US and across the globe.

A Fashion Design School Alumni with 15+ years in developing Luxury Apparel & Accessories on Fifth Avenue for high end brands, she elevated her skills and forged lasting relationships with top factories & supplies in Italy, Hong Kong and Los Angeles.

Dawson’s talent for Design & Branding was showcased when she designed a place for her son to play. Frolic! was an award winning & wildly popular children’s Rock ‘n’ Roll themed playspace in Williamsburg, Brooklyn. A “Celebrity-with-kids” hot spot featured in man publications and acquired by the Children’s Museum of Manhattan.

Dawson launched The Electric Merch Company to put her passion for great product to work for her clients with electric results working alongside her industry powerhouse friends as part of the team.

Her passion is helping her clients create a successful brand extension and discovering a new level of promotion and a new revenue stream.